Talent Hub onboarding
and implementation
Created two 6 minute educational
training videos with support from
sister company MediaMonks’
animation studio.
Elevating Awareness and
Engagement - Lead Motion
Design at Snapchat
Our primary objective is to drive engagement in
creating and running ads through Snapchat,
providing businesses with a powerful platform
for monetization and advertising.
Theme
Design Systems,
Product Marketing,
Content Strategy
Team
SMB, Creative Director,
Content Strategist,
Senior Designers,
and Myself
Tools
Figma
Illustrator
Photoshop
After Effects
Premiere
Timeline
2 weeks for each customer project
Guiding projects from concept to final delivery
Our primary objective is to increase
awareness and drive engagement,
increasing and running ads through
Snapchat and other social platforms,
ultimately providing businesses for
monetization and advertising.
Our goal is to create engaging and
modern motion graphics that align
with Snapchat’s brand identity.
We aim to educate and inspire
businesses to leverage Snapchat’s
advertising capabilities effectively.
The content we produce caters to various social platforms, including 16x9, 1x1, and 9x16, ensuring it's optimized for
diverse marketing strategies.
Let me breakdown how I structured all the
content from concept to delivery.
Script Development—
The production pipeline starts
with script development, where
we craft concise and compelling narratives that highlight Snapchat’s advertising features. These scripts serve as the foundation for our motion graphics projects.
Storyboard Creation—
Following script approval,
I move on to storyboard
creation. This stage involves translating the script into
visual narratives, ensuring my
animations effectively convey
the key messages. Each
frame is designed to be
engaging and on-brand.
Animation—
With approved storyboards in hand, I dive into animation, bringing the narratives to life. I pay close attention to fluid transitions, eye-catching visuals, and adherence to Snapchat’s design guidelines, maintaining a modern and brand-consistent look.
And of course, revisions!
Clients usually always have some kind of changes, sometimes even as major as taking a scene out and replacing it with a completely new concept! And as a problem solver, I learned the first time the easier I make these project files, the easier I can make large or small changes!
And the hardest part sometimes is making these changes in the animation phase, it could break timelines and potentially need to be re-animated. I am transparent in what needs to get done and how long it will take.
There was a large learning curve, which required
a lot of on-going education.
One of the main challenges we faced was introducing this new type of content to our team. As Snapchat evolved as an advertising platform, creating educational and engaging motion graphics for various social media formats was uncharted territory for our team. The learning curve was steep, and it initially affected our production pipeline.
And the results are in!
Outstanding Engagement
YouTube videos have consistently achieved watch-through rates
exceeding 50%. This is a testament
to the engaging and informative
nature of our content.
On-Brand Modernity
Maintained a modern and on-brand aesthetic across all our motion graphics. This has helped the identity and positioned it as a forward-thinking platform for businesses seeking innovative advertising solutions.
Exceeding Benchmarks
Our content has consistently outperformed industry
benchmarks, with engagement
rates 2-3x higher than the
standard for YouTube.
Let's look at the work!
Our success demonstrates the impact of modern, on-brand motion graphics in today’s social-driven advertising landscape.
It’s been a journey of learning, creativity, and results, and I look forward to continuing to drive innovation.
