1.1 Million+ Views
For the launch of LinkedIn Stories, I created the motion design of LinkedIn’s new release of stories which resulted in 1.1 million views generated in one week. Top influencers also shared their personal Stories, extending reach by 40M+.
Theme
Feature Launch,
Product Marketing,
Content Strategy
Team
Marketing Department,
Group Account Director,
Creative Director,
Associate Creative Director,
Media Monks and Myself
Tools
Photoshop
Illustrator
After Effects
Premiere
Timeline
3 months
September 2020
Produced main video to generate excitement for the
global launch of LinkedIn Stories.
It featured top LinkedIn influencers Arianna Huffington, Mark Cuban, Deepak Chopra,
and more using Stories to share their secrets to success.
The design phase for this project was a massive undertaking.
With the amount of content comprised with this project, it was paramount that I kept the organization
as clean as possible. Given these influencers name are on the line, we had to make sure that all content
associated with them was accurate. This was one of many deliverables for this campaign.
There was an enourmous amount of content gathered to create this global video and to organize and create into it’s first LinkedIn stories video.
The boards were all created in Photoshop using artboards. With my experience using artboards in Ae, its always been a ton of rework on sizing. So I ended up breaking things apart when needed!
I had to keep important focus on future localization!
There were two things to keep in mind:
1— I will be handing this animation off to other motion designers (cleanliness)
2— It has to get localized into 11 other languages (all live artwork/text)
I was in charge for setting the tone for other motion designers.
As the one to start the project, I knew it was important to keep everything clean and aim to animate
in a way where it’s comfortable to all. Having that level of organization gives the next motion designer
the ability to hit the ground running without any confusion.
What did this teach me? What did I learn?
It showed me that I have a little learning curve when it comes to Photoshop. And I knew that was okay but it
something I know I will continue to grow and learn with. I think to reflect on being able to be verse in these
applications is a constant reminder in every project!
how-to videos, localized for 15+ regional
markets – further educating users on how to create,
share, and view content as Stories launched globally.
Goal— How can I use LinkedIn Stories to grow my business? How can I take advantage of short-form social video, which is more popular than ever?
1.1 Million+ views generated in one week
while propelling brands like Airbnb and CNBC to post their own Stories (with combined reach of
43M+). Top influencers also shared their personal Stories, extending reach by 40M+.